Every once in a while the best laid plans come together, and then there are times when they come together and work better than ever anticipated. That was the case for the Home and Garden Show in Huntsville, Alabama this past week and one of our newest dealers - Fence Crafters Inc.
It has been my pleasure to work many a home show, county fair, boat show anywhere there are a lot of folks to show what we have to offer from Ultra. And this time, I am not sure if it was the new products, the way we displayed them, the timing, the location, the weather, the economy or what, but I have to say this was the absolute best home show ever.
We were mobbed by people with big diamonds, Rolexes and Polo sweaters. They literally couldn't wait to get in the queue to get an estimate to buy an Ultra Fence, a Revolution Gate or some Signature Railing. That day was sure to come. What do they say "Keep adding Value and the Success is sure to follow." Well, these prospective customers were in rare form and seemed ready to buy. I figured part of the effect was caused by the balanced display that we had. It had a new "Water Fall" Display with Defender and other Hi-End CS and ISP Grade Fences with New Finishes. We had photos from several beautiful job-sites, we had a big screen sharp video of Revolution Concealed Gate Operators on Estate Gates, and then a podium with a slot on top to drop in lead request sheet.
It is my opinion that the success of this show was due in great part to a calming of economic fears that made 2009 one of the most challenging in the Fence and Construction Industries' History. But all that pent-up money and desire to buy just broke loose with a fury. Now Fence Crafters has it's work cut out for it in following up on the more than 100 solid leads that they got over the weekend.
There will be a follow-up story on this in about six weeks to track how many leads were ran and how many jobs were sold directly from this one event. I asked Mr. Johnny Marshall if he wouldn't mind sharing those statistics to help other Ultra Dealers decide whether doing a Home Show can pay off for them. He said - "After all the help you were to me over the weekend, I will be happy to share that information!"
Another Ultra Dealer attended the Show from nearby Chattanooga, Ben Wilbur of Dignified Outside was there and was amazed at the response we were receiving at the time. He said "I am sure I will do one of these shows next year, maybe even in the Fall...." And I am sure he will.
To me, I think this is one of the best ways to get our name out there and to share with the public all the exciting things coming from Ultra Aluminum Mfg., Inc.
Until next time....
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