Cheap is NOT always Cheap

  Have you ever been tempted to use a "cheap import" ornamental aluminum fence?

  Many fence professionals are doing anything and everything to try to survive these trying times, many even resort to using a light-weight product, one of dubious origins. There are companies out there that compete with Ultra by having a real light-weight product that is marketed with really slick, professional marketing pieces like brochures. Some of them sell aluminum and vinyl, others sell steel and aluminum, and some of them have done a GREAT job marketing their products. But it seems they spend more money on the sizzle than on the steak.

   But does going or selling "cheap" really pay-off? I think NOT.

  Here is an example of WHY NOT:

Notice anything strange here? Anything the homeowner would NOT accept?

 Here is a prime example how a "cheap product" turns out to be very, very expensive to sell and far less profitable that selling the 100% Made in USA product that Ultra offers.
  Case in point: With this truly "screw-less" panel, the pickets can not be removed and re-oriented and then re-installed. The crew did not notice this error until all the panels were installed, with posts set in concrete. This would cost the dealer 4-6 weeks of NOT being able to collect, then it will cost them the administration fees of re-ordering the panels (the headache of dealing with an RMA when the product cannot be returned right away) and then they get to pay a crew, pay for the gas, the mileage and all that goes along with removing four posts to install two more panels. This whole fiasco could and likely will cost the dealer more than 10 times the money they might have saved by selling a cheap Chinese product.
   Now think about the ding to the dealer's reputation, the added frustration and what do you have? You have a situation that ultimately would have been Ultra Easy to avoid. Bet you they sell only Ultra from now on.

  And lastly, even IF this competitor had NOT dropped the ball on quality control...the customer would still have ended up with a light-weight fence that under performs in every arena, strength, durability of finish and overall aesthetics. Build EACH job like your reputation hinges upon it, because in reality...IT DOES!!!

  Call Ultra Today at (800) 656-4420 

and ask for your Regional Sales Manager's name and cell phone number. 

Stop losing money on "cheap" imports and start building an 

ULTRA Great Reputation!