Cheap is NOT always Cheap

  Have you ever been tempted to use a "cheap import" ornamental aluminum fence?

  Many fence professionals are doing anything and everything to try to survive these trying times, many even resort to using a light-weight product, one of dubious origins. There are companies out there that compete with Ultra by having a real light-weight product that is marketed with really slick, professional marketing pieces like brochures. Some of them sell aluminum and vinyl, others sell steel and aluminum, and some of them have done a GREAT job marketing their products. But it seems they spend more money on the sizzle than on the steak.

   But does going or selling "cheap" really pay-off? I think NOT.

  Here is an example of WHY NOT:

Notice anything strange here? Anything the homeowner would NOT accept?

 Here is a prime example how a "cheap product" turns out to be very, very expensive to sell and far less profitable that selling the 100% Made in USA product that Ultra offers.
  Case in point: With this truly "screw-less" panel, the pickets can not be removed and re-oriented and then re-installed. The crew did not notice this error until all the panels were installed, with posts set in concrete. This would cost the dealer 4-6 weeks of NOT being able to collect, then it will cost them the administration fees of re-ordering the panels (the headache of dealing with an RMA when the product cannot be returned right away) and then they get to pay a crew, pay for the gas, the mileage and all that goes along with removing four posts to install two more panels. This whole fiasco could and likely will cost the dealer more than 10 times the money they might have saved by selling a cheap Chinese product.
   Now think about the ding to the dealer's reputation, the added frustration and what do you have? You have a situation that ultimately would have been Ultra Easy to avoid. Bet you they sell only Ultra from now on.

  And lastly, even IF this competitor had NOT dropped the ball on quality control...the customer would still have ended up with a light-weight fence that under performs in every arena, strength, durability of finish and overall aesthetics. Build EACH job like your reputation hinges upon it, because in reality...IT DOES!!!

  Call Ultra Today at (800) 656-4420 

and ask for your Regional Sales Manager's name and cell phone number. 

Stop losing money on "cheap" imports and start building an 

ULTRA Great Reputation!

Glass Railing by Ultra

  Here are a few glass railing jobs that The Deck Store in Toronto did. 

I know some of you were looking for some…

BEN  JODOIN

VP Sales & Marketing

Why Aluminum is better than Steel

  It is appropriate to remember that most things in life have positive attributes mixed with limitations. Someone once told me that everything in life is a compromise, you choose what fits your needs by trading off something else. With ornamental fencing and gates it has usually meant that for gaining strength, a customer was willing to trade-off having to perform or pay for additional maintenance somewhere down the road. If folks want a product that will last longer and one that is easier to install, they would choose aluminum.
 

Here a painting crew is re-painting a three year old steel fence at a hotel in Phoenix, AZ

vs.

Our heat-treated aluminum alloy fence being installed in Sun City Arizona will never need to be painted. It does NOT rust.

 At Ultra, we push things to the limit. We offer alloys that no competitor will offer you. Structural Heat Treated Alloys in Aluminum that are made from at least 85% recycled materials and may help large projects comply with requirements for LEED Certification. So help save yourself some maintenance, save some American Jobs, save the planet and save your customer some money while making a better installation. 

  Buy all American Made ULTRA Aluminum Fencing, Railing and Gates

Ultra could have made a custom gate fit better

   Often times I am asked "why should I switch from this BIGGER supplier to Ultra?" and I say-

   ULTRA is BIG enough to deliver the goods, but small enough to still be flexible. Some of the BIG BOYS will sell you any color you need as long as it is black. They will offer you any gate size, as long as it is one of their standard sizes. Ultra has 9 (NINE) standard colors in two different finishes (matte and glossy). If you check out this image of a job supplied by one of the largest U.S. "Ameri _ _ _r" - you will see that having a partner/supplier that is willing and capable of customization has BIG advantages.

field customized?? There are better options...

  We often make gates and transition panels that are different than the panels on an order.

 

Our gate looks better, right?

 

  Switch to ULTRA and make erections that you will be proud of for decades to come.
  Email me and I will explain how easy and profitable making the switch can be. Darrin Jones