True Buying Benefits from Ultra

A Great Sales Story about Revolution Gates

Today I spoke with Gary Westbrook of Turnstyle Enterprises, Inc.
He is their sales rep in the Great State of Texas. Of course most of you know that Turnstyle makes
the motors and control boards for our Revolution™ Gate System and is there to support us and help in the certification process of our Ultra Dealers. Gary told me some very interesting facts today and I asked his permission to quote him here. Of course he said "Yes" or I wouldn't be reporting this in this blog.

Gary said " That he was in the access control business for over 20 years and was browsing the Web one night when he saw a banner ad for Turnstyle Enterprises."  He told me that "he watched every video they had online that very night (and they have a bunch, here are some links) and decided to order one."

 When he received his first operator he "tore it down to the nuts and bolts, then reassembled it" then he "put it on a steel farm gate at a friend's house and set it to open and close once every thirty minutes and left it that way for two weeks". When he came back after two weeks it was still working like a charm and he decided that these motors had passed his rigorous first and second stage evaluation. He is now selling these operators in Louisiana and Texas, and that original gate is still working.

Another story Gary told me is sure to become that of Sales Legend, at least in the Fence and Access Control Industry. Just remember that you heard it here first:

  Gary had a set of gates set-up with the operator motors on a portable display unit mounted to a Reese Hitch on his truck. (side note I came up with the same idea independently, but found out later that he had already done it.)  He was cruising down the Interstate at 75 MPH when a guy cruising pulled along side and asked him how the gate opens...not skipping a beat or taking his vehicle off cruise control, Gary opened and closed the gate !!! The guy pulled back alongside Gary (again at 75 MPH) and said he was running late for an appointment and shouted out his name and telephone number. A few weeks later, Gary had sold this guy two gate operators. The customer said "If those operators can work at 75 mph, then they will definitely work for me".

  I know that is an amazing story, but we are talking about an amazing product here. I will ask Gary to send me a picture of his truck with the operator on it, maybe even a short video. When I get it I will post it here by this amazing story.....

Until Later...keep checking back and follow the amazing innovation that is going on at Ultra and keep on selling !!!

Doing a Home and Garden Show Right !!!

Every once in a while the best laid plans come together, and then there are times when they come together and work better than ever anticipated. That was the case for the Home and Garden Show in Huntsville, Alabama this past week and one of our newest dealers - Fence Crafters Inc.

It has been my pleasure to work many a home show, county fair, boat show anywhere there are a lot of folks to show what we have to offer from Ultra. And this time, I am not sure if it was the new products, the way we displayed them, the timing, the location, the weather, the economy or what, but I have to say this was the absolute best home show ever.

We were mobbed by people with big diamonds, Rolexes and Polo sweaters. They literally couldn't wait to get in the queue to get an estimate to buy an Ultra Fence, a Revolution Gate or some Signature Railing. That day was sure to come. What do they say "Keep adding Value and the Success is sure to follow." Well, these prospective customers were in rare form and seemed ready to buy. I figured part of the effect was caused by the balanced display that we had. It had a new "Water Fall" Display with Defender and other Hi-End CS and ISP Grade Fences with New Finishes. We had photos from several beautiful job-sites, we had a big screen sharp video of Revolution Concealed Gate Operators on Estate Gates, and then a podium with a slot on top to drop in lead request sheet.

It is my opinion that the success of this show was due in great part to a calming of economic fears that made 2009 one of the most challenging in the Fence and Construction Industries' History. But all that pent-up money and desire to buy just broke loose with a fury. Now Fence Crafters has it's work cut out for it in following up on the more than 100 solid leads that they got over the weekend.

There will be a follow-up story on this in about six weeks to track how many leads were ran and how many jobs were sold directly from this one event. I asked Mr. Johnny Marshall if he wouldn't mind sharing those statistics to help other Ultra Dealers decide whether doing a Home Show can pay off for them. He said - "After all the help you were to me over the weekend, I will be happy to share that information!"

Another Ultra Dealer attended the Show from nearby Chattanooga, Ben Wilbur of Dignified Outside was there and was amazed at the response we were receiving at the time. He said "I am sure I will do one of these shows next year, maybe even in the Fall...." And I am sure he will.

To me, I think this is one of the best ways to get our name out there and to share with the public all the exciting things coming from Ultra Aluminum Mfg., Inc.

Until next time....

History of Ultra

Why Ultra?

The love affair with ornamental fencing began hundreds of years before Ultra was started. Metal fence was beautiful, majestic, and made from a material that was destined to rust and crumble—iron. As good as the coatings technologies evolved through the ages, nothing could protect that fragile metal from deteriorating.

Along comes Ultra Aluminum and their concept for architecturally appealing fence that would withstand the tortures of weather, pollution, chemicals and savage environments.

Ultra started with humble beginnings in 1996 and a desire to replicate the intricate details of historic ornamental iron fences, only using materials that would end up being stronger, and stand up to the torturous variations of the environment with long lasting durability. At Ultra, we push everything to the edge, and choose our materials and components in support of that quest.

The timeline below outlines that evolution and amazing growth of Ultra Aluminum, from our beginnings in a small garage, to the state-of-the-art 85,000 square foot manufacturing facility we operate out of today. We started as a small company based on amazing customer service, and despite our amazing growth, we still work hard to replicate.

The Ultra Timeline
Click to View
We're Environmentally Responsible Made in the U.S.A.

Ultra is proud to only use American made components in all its products.
Always look for the Made In The USA label when deciding which fence products to use.

Logos of New Ultra Products and a few Tips

There are so many new and great products at Ultra that I thought I should post the logos of these new products.

Also, I had a conversation with a new Ultra Dealer this week explaining the difference in Rail Ends (a.k.a. Wall Mounts/Column Mounts) for Signature Railing regarding the whole "Tab" vs. "No Tab" issue and I thought I would share this image with you.




Also, just to see who is reading this and paying attention, The first Ultra Dealer that comments on this posting will receive a free notching tool for doing so. Please see picture below to see what I am talking about giving away ($200 value).



**Ben do not apply a comment to win this, I will explain why via phone call....